The Gameday Great, Everyday Easy program focuses on the Slow Cooker line of sauces in the fall timeframe. Pulling inspiration from football parties this time of the year, we recognized that these sauces create dinners and snacks for any weeknight or any gameday party.    This promotion was designed to lead users to a generator where they could find the perfect Dinner Sauce recipe for their needs.
 The microsite was designed for both desktop and mobile usage. The landing page worked as our generator where users could input their desired meal attributes. From there we delivered a customized recipe idea. To receive the full recipe and coupon offer, users then enter their email address and were redirected to a page where they could enter our sweepstakes.
Desktop
3_Full_RecipePage.jpg
DINSAUO5470_GameDay_Website_Sweeps_Entry_R2.jpg
DINSAUO5470_GameDay_Mobile_Landing_Generator_R3_new.jpg
DINSAUO5470_GameDay_Mobile_Recipe_R3_new.jpg
DINSAUO5470_GameDay_Website_Sweeps_Entry_Mobile_R4 copy.jpg
 We designed several banners used around the Campbell's brand to drive Campbell's frequent consumers to the microsite to engage.
 CAMPBELL'S SAUCES WEBSITE BANNER
 ANIMATED BANNER AD
 CAMPBELL'S KITCHEN BANNERS
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