Pernod Ricard wanted to create a new core visual for their Graffigna brand wine.  The featured wine was their Malbec that is made from their Argentine grapes. The real point of difference that the brand wanted to focus on is the combination of grapes grown in the mountain areas as well as the lower valleys. This unique blend of flavors is what sets Graffigna apart. 
 CORE LOOK OPTION 1
 CORE LOOK OPTION 2   We created two different core looks for the brand to choose from. The core visuals focused on the meeting in the middle of the two different locals. One layout of each set is the comparison of the valleys and the mountains. The alternative layout showcases the food pairings with the wine.
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FinalCreative-01.jpg
 CASE CARD
 BROCHURE
 BOTTLE HANGER
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